Commission and Cash Discounts: Agency commission: 15% to recognized agencies.
Overdue Accounts: Failure to pay on time could result in termination of credit arrangements;
a late fee of 5% per month is charged to past-due accounts.
Rate Protection: New rates are immediately applied to business not previously covered
by a bona fide contract.
Mechanical Requirements: SEMA News is printed in process colors only (no mechanical
colors). Therefore, SEMA News cannot accept any advertisements containing PMS colors.
Materials sent in PMS colors will be separated into CMYK. Any additional cost involved
to complete preparation of the ad (typesetting, stripping-in type, photos or logos,
film, duplication, etc.) will be billed to the advertiser.
Payment Terms: Invoices are dated as of the issue date and are due and payable upon
receipt in U.S. funds drawn on a U.S. bank. Publisher looks to advertising ag e
n cy placing the insertion order for payment; however, publisher retains the right
to hold the advertising agency and the advertiser jointly liable for monies due
and payable to the publisher, and the agency warrants by submitting the insertion
order that it and the advertiser have accepted this responsibility. Publisher will
not be bound by conditions printed or otherwise on contracts, order blanks or instructions
when such conditions conflict with its policies.
Credit procedures: All first-time advertisers in SEMA News are required to pay in
advance for their first advertisement. First - time advertisers will also be required
to fill out a credit application form provided by SEMA.
Publisher’s protective clause: By issuance of this rate card, publisher offers,
subject to the terms and conditions herein, to accept insertion orders for the advertising
to be published in SEMA News. By their tendering such insertion order, the advertiser
or agency shall indemnify and hold publisher, its employees, agency and its subcontractors
free and harmless from any expenses, damages and costs (including reasonable attorney
fees) resulting in any way from publisher’s compliance with such insertion order
(including, but not by way of limitation, from claims of libel, violation of privacy,
copyright infringement or otherwise). Publisher shall have full right to settle
any such claim and to control any litigation or arbitration in which it may be a
party all at the cost of the agency and the advertiser who shall be deemed joint
and several indemnitors. Agency warrants that it is authorized to bind, and does
bind, advertiser to such indemnity jointly and severally with agency. Publisher
reserves the right to discontinue publication at any time with or without notice,
or to defer or cancel the printing, publication or circulation of any issue or of
the tendered advertising, and shall not be liable for any failure to print, publish
or circulate all or any portion of an issue or the tendered advertising because
of labor disputes involving the publisher, the printer or others, transportation
delays or embargoes, errors or omissions of employees or subcontractors or circumstances
beyond its control. Publisher’s sole obligation as to any failure or default on
its part shall be limited to a refund of its charges which may have been paid to,
or, at its option, to publish the tendered advertising in its next available issue.
The publisher reserves the right to reject or omit any advertising for any reason.
No advertising will be accepted that simulates SEMA News editorial material.
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